Behavioral Insights Team
January 15, 2025
Discover how Applied Behavior Analysis (ABA) therapy can help your child develop essential skills, overcome challenges, and reach their full potential in a supportive, family-centered environment.
When you first hear that your child might benefit from ABA therapy, it's natural to have questions. What exactly is ABA? How does it work? Will my child feel comfortable? At Behavioral Insights, we believe that informed parents are empowered parents—and we're here to guide you every step of the way.
This comprehensive guide will help you understand what ABA therapy is, how it can support your child's development, and what you can expect from the treatment process.
Applied Behavior Analysis (ABA) is a scientifically validated approach to understanding and improving behavior. It's based on decades of research and has been proven effective in helping children develop essential life skills, reduce challenging behaviors, and reach their full potential.
While ABA therapy is most commonly associated with autism spectrum disorder (ASD), it can help any child who needs support with:
Learning to express needs, wants, and feelings effectively
Building friendships and understanding social cues
Mastering self-care and independence tasks
Improving attention, memory, and problem-solving
Understanding the therapy process can help ease any concerns and prepare you and your child for success. Here's what typically happens:
We begin with a comprehensive evaluation to understand your child's strengths, challenges, and family goals. This includes observations, interviews, and standardized assessments.
Timeline: 2-4 hours over one or more sessions
Based on the assessment, we create a personalized treatment plan with specific, measurable goals. You'll be involved in every decision to ensure the plan aligns with your family's values and priorities.
Timeline: 1-2 weeks after assessment
Your child will work with trained therapists in a comfortable, supportive environment. Sessions are engaging, play-based, and designed to feel natural—not like "school" or "work."
Frequency: Typically 10-25 hours per week, depending on needs
We continuously track progress through data collection and regular team meetings. Treatment plans are adjusted as your child grows and achieves milestones.
Updates: Monthly progress reports and quarterly goal reviews
Absolutely! Our approach is play-based and positive. We build strong relationships with children and make learning fun through games, activities they love, and lots of praise and rewards.
Every child is unique. Some see significant progress within months, while others benefit from longer-term support. We focus on meaningful progress, not arbitrary timelines.
Yes! Family involvement is crucial to success. We provide parent training, regular updates, and strategies you can use at home to reinforce your child's learning.
Most insurance plans, including Medicaid, cover ABA therapy for autism. We handle all the paperwork and work with your insurance company to maximize coverage.
Not all ABA providers are the same. At Behavioral Insights, we combine clinical excellence with genuine warmth and compassion:
We treat your whole family with respect, empathy, and partnership
Board-certified behavior analysts and highly trained therapists
In-home, clinic-based, or community sessions—whatever works best for you
Families see real, measurable progress in communication, behavior, and independence
Schedule a free consultation to learn how ABA therapy can support your child's unique journey. No pressure, just honest conversation about what's best for your family.